Slimming World was founded in 1969 by Margaret Miles-Bramwell. Margaret had struggled with her own weight since childhood and she understood that people who are overweight carry a double burden — the physical burden of excess weight and the sometimes far heavier burden of shame and self-criticism. Over the years our founding principles haven’t changed. There’s Food Optimising – our uniquely satisfying way of eating, based on the liberating concept of Free Food. And more importantly, there’s our passion for treating every member with genuine care, empathy and respect – putting them at the heart of everything we do.